Customer Story

Sanoma Media Finland turns to Actian for data intelligence got

Unifying media data and empowering employees with the Actian Data Intelligence Platform.

Sanoma

About Sanoma

Unifying media data and empowering employees with the Actian Data Intelligence Platform.

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Challenge

Sanoma’s data was siloed across departments, lacked clear ownership, and had inconsistent definitions, resulting in reduced collaboration and limited access. The complex IT environment

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Solution

Sanoma’s data was siloed across departments, lacked clear ownership, and had inconsistent definitions, resulting in reduced collaboration and limited access. The complex IT environment

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Outcome

Implementing the Actian Data Intelligence Platform allowed Sanoma to:

  • Break down data silos for better collaboration and accountability.

  • Enhance transparency to enable users to easily find and trust data.

  • Empower more employees to use data in their work.

  • Align departments with shared definitions and concepts.

  • Enable innovation with a unified, reliable data foundation.

Sanoma now informs and serves nearly all of Finland through efficient, data-driven operations. Auntie

As the leading Finnish media company, it is important that we deliver relevant content to our audiences and trusted insights to our advertisers. Actian Data Intelligence Platform enables us to find and access data across our organization, enabling us to remain competitive, innovate, and effectively serve audiences and advertisers.

Mikko Eskola

Data Director at Sanoma Media Finland okay I'm here Vietnam